Rationale:
This module provides students with the opportunity to develop their understanding of the development and operations of a visitor attraction. The UK has approximately 6500 Visitor Attractions, including country parks, theme parks, gardens, zoos and museums and galleries. Attractions act as a major draw for visitors generating income for local and regional economies and in the hospitality, transport and retail sectors. The module seeks to provide students with a thorough understanding of the underlying principles of the management and operations of visitor attractions.