This module will provide the skills and knowledge of the principles of fundraising and sponsorship within the Event, Tourism, Hospitality and Leisure Sectors; and to gain an understanding of the work of the fundraiser in the not for profit sector.
Fundraising and the generation of sponsorship are key essential elements that contribute to the survival of the industry. Organizations such as charities, social enterprises, the not-for- profit and sports sectors will increasingly provide employment opportunities at all levels as they are looking to : ‘… fundraising to compensate for the shortfall in public spending, with 83% of respondents planning to increase activity in this area (Institute of Fundraising 2010).
In addition, sports sponsorship is big business. The benefits of associating a brand with a sporting event or club can be worth millions to business organisations. The revenues generated by business sponsorship of sport are often a vital part of the financial structure of clubs or events.
This module examines the issues concerned with fundraising and sponsorship from the perspectives of the sponsor and the beneficiary.